口号营销
Slogan Marketing
探索口号在加密货币推广中的关键作用，以及如何通过情感共鸣、重复叙述和故事化表达塑造社区共识
Exploring the crucial role of slogans in cryptocurrency promotion and how emotional resonance, repetitive narratives, and storytelling shape community consensus
本书的核心口号，代表了加密货币运动向新一代传递的使命与愿景
The core slogan of the book, representing the mission and vision passed to the new generation by the cryptocurrency movement
书籍概述
Book Overview
口号营销的力量
The Power of Slogan Marketing
本书阐述了口号营销在加密货币（尤其是模因币）推广中的关键作用。通过情感共鸣、重复叙述和故事化表达来塑造社区共识、激发参与感并推动行动。
The book explains the crucial role of slogan marketing in promoting cryptocurrencies, particularly meme coins. It shapes community consensus, inspires engagement, and drives action through emotional resonance, repetitive narratives, and storytelling.
历史案例深度剖析
In-depth Analysis of Historical Cases
从古罗马的"迦太基必须被毁灭"到现代传播理论，本书深入探讨了如何通过强有力的口号影响群体心理，创造持久的文化影响。
From ancient Rome's "Carthage must be destroyed" to modern communication theories, this book delves into how powerful slogans influence group psychology and create lasting cultural impact.
实用营销策略
Practical Marketing Strategies
书中不仅提出了具体营销策略，还结合了权力动力学、群体心理学等视角，展现了作者对营销与传播的深刻理解。
The book not only proposes specific marketing strategies but also incorporates perspectives such as power dynamics and group psychology, showcasing the author's profound understanding of marketing and communication.
